With every passing day, there has been a rise in the disruption of conventional media and entertainment models. It is quite common to see big companies getting merged, newly established businesses hiring brilliant minds to catapult themselves into the mainstream and record contracts being sold to content producers.
An environment has been built where you will find the countless amount of exciting cases, but the one, which stands out particularly for me is the one related to Hulu Account. Hulu, as we all know, is a streaming service, which has recently incorporated a package with Live TV. With every new change, there has been a rise in Hulu subscriptions.
Hulu is owned by some of the biggest names in Entertainment and Telecommunication industry. Names like 21st Century Fox, Turner, Disney, and Comcast. Moreover, the current subscription number stands at 17 million, which is better than many other streaming channels. The company still reported a loss of around $900 million in 2017.
Hulu despite the fact that it is a streaming service is a bit irrelevant. It hasn’t done much to build a strong position when compared to many top companies. But, Hulu is an important digital property that has a number of solid assets, which offers its owners with lots of opportunities.
It is quite interesting to know as to what will happen to Hulu in the future.
To know the answer to that question, it is important for us to do a survey of its owners because how well Hulu will perform depends upon the performance of owners. If every owner performs well on their respective platforms, then Hulu is going to get stronger and stronger.
Take Disney for example, it could easily use Hulu to support its own streaming service. The company can utilize Hulu through add-on deals or by rebranding its services that particularly makes use of the Hulu’s present infrastructure.
But, there are certain issues that could arise due to this reason. Disney is looking to create its own standalone service, so it will have to give up on that. Moreover, I don’t see Turner and Comcast getting along with such a plan, so Disney is left with two options. Disney can buy both companies and take full responsibility for the platform. Or, Disney can take control of its intellectual property, and Hulu is going to become a part of a new company, which will be larger than the existing company.
There is one more reason why it is not the right thing for Disney to buy Hulu. Disney has invested in many other places, so it can’t pull its hands off there. Disney has 30 percent stake a couple of years ago, but there has been a rise in the stake to 75% last year. What I believe is that Disney doesn’t need Hulu because it is already having a good relationship with a streaming tech provider who has proven its might.
Disney has the power to control 60 percent of Hulu, and it could very well run everything. But, Disney has almost finished with its own streaming service, so there is a chance that it will keep all its content exclusive to its own platform.
With the inception of Disney’s own streaming service, it will remove its content from Hulu, thus resulting in a weaker Hulu and vice-versa. So, Disney is going to either destroy Hulu or its new platform. They can bail themselves out in order to protect Hulu.