HBO Go is getting popular in Europe. Well, it shouldn’t come as a surprise for you as we are talking about an application that contains all the content that has been broadcasted by HBO in all these years, so who doesn’t want to see such amazing content? Let’s dive into the details as to what HBO has done to increase the popularity of HBO Go app in the European countries.
HBO Go is an application that allows people living in the US a direct access to on-demand movies and TV shows like none other. In order to enjoy content available on HBO GO, people will have to subscribe to the service by paying a small fee recurring every month. HBO GO app contains all the programs that have broadcasted on HBO so far. I can’t stress enough on the fact that HBO GO app is really something that you should subscribe to as early as possible. HBO Go app is extremely popular with the Americans because it fulfills the requirements of them.
It all started three years ago when some of the major entertainment service providers decided to join over-the-top video bandwagon, but at that time, HBO launched HBO Now, and that too for its domestic consumers only. In that, the company hasn’t given a pay-TV subscription access to all of its programming. Moreover, the price of HBO Now service was $15 per month. This was the time when cord-cutting and getting rid of sluggish TV was being adopted throughout the country.
On the other hand, HBO Go has prospered outside the US and has become a standalone SVOD service. HBO Go app has just launched in Poland, which is one of the 17 countries where people are using HBO Go. It is in these countries that HBO can afford SVOD access to programming, including original content. People can also watch HBO channel just like in the United States, but they will have to use third-party pay-networks in order to do so.
There is no doubt upon the fact that HBO service is a huge success across multiple European countries. The company is further expanding its roots to other European countries with a motive to have more and more HBO subscribers.
At this point, HBO operates three regional OTT platforms in the beautiful continent of Europe, which includes HBO Nordic that covers Finland, Norway, Denmark and Sweden, HBO Espana and HBO Go in 12 Central European countries.
HBO broadcasts a gamut of content in these countries such as original series, documentaries, third-party content, movies, local productions, Children programming and Hollywood movies.
The company believes that the customers will easily satisfy seeing the number of programs available for them. HBO is incessantly working on plans as to how to increase investments in local programming across all the Europe.
HBO GO has really changed the way the entertainment is watched in Europe because people now are turning from conventional cable TVs to this new mode of entertainment. HBO GO is going to set the tone for other companies to try their luck in the European market.