Hulu has been progressing at a fast pace. Well, Hulu is a quality product, and it is a general rule of thumb that any product that focuses on quality more than anything will always witness an upward slide.
It was the year of 2017 that Hulu launched a ‘skinny bundle’ at $40 per month price. Now, after an entire year, Hulu can proudly say that they have been able to capitalize big with this bundle because, in a year’s time, more than 800,000 customers have signed up for the service. This news was revealed by the CEO of the company, Mr. Randy Freer.
This is the very first time that Hulu revealed a figure for its internet pay-TV service, which is popularly known as ‘Hulu with Live TV’. Randy Freer, the CEO of the company revealed the figures along with other details regarding the bundle in an interview given to CNBC.
Those who have subscribed to Hulu with Live TV are binge-watchers because they have been watching more than 100 hours of TV per month, which is a lot higher in comparison to other services given by other streaming networks. But, Freer believes that this figure is a lot less because the average TV watching TV per month has come out to be 108 hours per subscriber, including on-Demand viewing, which is less than average of Americans watching live TV, DVR programming and VOD, i.e., 116 hours per subscriber per month. Freer believes Hulu can do a lot better if there are more entertaining content available on the platform.
While many would assume that Hulu’s figures are on the brighter side, but when compared with the rivals such as AT&T’s DirecTV or Dish Network’s Sling TV, then the number of users subscribing to Hulu Live TV service stands nowhere. DirecTV has got 1/46 million subscribers whereas Sling has more than 2.3 million subscribers at the end of quarter one of this year. Moreover, there are other companies lined up as well, which at any moment of time will surpass Hulu. These are Fubo TV, Sony’s PlayStation Vue and Google’s YouTube TV.
A few weeks ago, Hulu made an announcement that it had crossed 20 million marks, i.e., there are more than 20 million paying customers on Hulu, and this doesn’t include the subscribers for Live TV product that Hulu has in the offing. James Murdoch, the CEO of 21st Century Fox has said in an interview that 50% of Hulu’s SVOD customers pay $11.99 every month, which is the price of their ad-free package, while the rest pay $7.99 per month, which gives them a package with advertisements.
For those of you who don’t know who owns Hulu, then there are four companies, which are; Time Warner, Disney, 21st Century Fox and NBCUniversal. 21st Century Fox will transfer its 30% stake to Disney under its $50 billion + bid for 21st Century Fox entertainment assets. This will hand over the majority of Hulu’s control to Disney. Only Comcast can stop this if it outbids Disney, which is less likely to happen.
Hulu with Live TV has become a bigger platform a couple of months ago, as the company has included 51 national cable channels to its platform along with 600 local TV affiliates. 2/3rd of the US households have access to Fox, CBS, ABC and NBC local stations on this new skinny bundle by Hulu.
When you see what’s included in Hulu with Live TV bundle, then you’ll find channels from CBS, A+E Networks, and channels that are controlled by Hulu’s owners. You will not find channels from networks like Starz, Viacom and AMC Networks. Moreover, you will not find legacy Discovery channels, but include channels from HGTV, Food Network and Scripps Networks Interactive (although it is a part of Discovery Network). Hulu is satisfied with its growth but is not getting complacent at all.