There are hardly any people in this world who prefer to buy new cars, purchases, and houses. They have an inclination towards using old things or you can say used articles. Moreover, the young adults are of the view to use streaming services like HBO Go and Hulu, we can take the login credentials of our friend and watch content without any problem.
This has also been researched out in the latest study done by a company. In this research, they have found out that most of the people borrow password from their family member or friend for watching live streaming on Hulu and HBO Go service.
More than 8% of people from age group 35 and above prefer to watch HBO by using someone else login credentials. And the same survey was done on an adult with age group 18 to 24 and it has been seen that more than 21% of the adult of this age group are using HBO Go service with the help of password sharing. They are watching the shows without paying any charge or subscription fee.
Streaming services like HBO Go Account and Hulu are least bothered about this case. They take this thing in a positive by believing that it will definitely increase the base number of customers in the coming future. All those who will get satisfied with their service will definitely subscribe to the channel individually in coming days. The company also said that it is difficult to trace such users and such vigilant action may result in unfriendliness among the customers.
According to Netflix CEO, Reed Hasting the more the number of people for password sharing, more will be the paid subscribers in the future. He believes it a good practice done by the company. When kids stand on their own feet, they will be sufficient enough to take separate subscription at that time.
Some Rules for password sharing. If you have subscribed to $9 or normal plan, then you can share your password with one more user which means 2 devices can access at a time. If you have taken $11.99 plan, then you will stream on 4 screens simultaneously.
Who can share the credentials: Only the family member within the household can share the credentials with their other members. This is what according to the company officials but in real practice, then members from other household are also sharing their password with neighbors.
Here, we can’t deny the fact that company rules and practice are also negligible or can say remiss as they think that this will help them in reaching their shows or movies to the maximum number of groups or persons. They will surely get pleased after watching complete show or movie. This is the reason why HBO is even offering a one month free trial to its users. The user can create an account and watch HBO content for free for a period of one month. After this period, they will have to subscribe to the service to continue watching the show.
HBO Go VP, Bernadette Aulestia also said that college going students are not mature enough and monetarily strong to buy a subscription from own end but they can only rely on parents. Yes, if we provide one-month free subscription, then they can surely think over it and convey the same to the parents and they can continue with the personal subscription.
At last, we must confess that young people are dependent on their friend or colleagues credentials for streaming media service.